Start with one wedge product. Each SKU has opinionated onboarding, pre-built workflows, limited surface area, and clear ROI metrics—all using the same POS platform backbone.
Primary Buyer
Head of Communications / Brand Risk
Core Loop
Monitor → detect claim clusters → generate evidence-backed rebuttal artifacts → publish → measure answer shifts.
Primary Buyer
Head of Trust & Safety / Risk
Core Loop
Ingest signals → diffusion forecasting (Hawkes + graph) → preemption playbooks → approvals → publish.
Primary Buyer
Legal / Claims Management
Core Loop
Evidence vault → claim extraction → verification → structured intake packet → CRM handoff.
How organizations use POS to manage narrative risk and build trust